How to Avoid the 7 Deadly Sins of Advertising

The marketing industry is making a huge push to educate and inform small business owners about the best practices in digital marketing and the best ways to pursue top-of-mind awareness – or brand awareness – with your potential customers.

And it’s now that time of the year when many small business owners are planning their marketing programs for the year ahead and try to put together their marketing plan when the New Year kicks into gear.

And so, there is a logical and rational strategy for any small business owner to follow when they sit down to figuring out what and how they will market their business this year.

So, if you are not sure where to begin, here is an overview of what many say are the 7 “deadliest sins” of advertising that business owners should avoid:

1) Over pricing

It would be great if you could disappear into a dreamy land of unlimited monthly income from a pocket full of cash but that’s not reality so here’s what you need to do. You need to make sure that you are pricing your services to a point that leads to a comfortable earning for yourself and is simple and easy for anyone to understand. If you are priced too high then you won’t be able to meet the income levels that you need. Also, the cost of marketing and promoting your services must be retainer based which means that you may have to sell more to make up for the higher pricing.

2) Not standing behind your ads

Taking your ads apart and looking for the flaws and then putting them back together and creating a new ad will give you a much clearer idea on what your ads are, what can be improved and how much you should charge for. A copy writer can help you in this process.

3) Asking for the sale

The close of any dialogue is the golden door. Closing the transaction doesn’t require much effort – all you need to do is ask for the sale. Here’s an example for an online service. Instead of offering a 90-day money back guarantee, you can offer a one-year guarantee on the work your clients receive. This will lead to increased customer satisfaction.

4) Staring down the well once it opens

This is a sure-fire way to kill the conversation. If you have an appointment or consultation to clearly articulate your services in as few words as possible, then it is twice as valuable to really let your prospective clients know the value of what you are offering. While the quality of what you are selling should be of the utmost importance, you shouldn’t let that be the only overshadowed by the rest of it.

5) Don’t keep your schedulePromoting your dirty laundry in 30-second commercials and banner ads will kill your campaign. You need to let your prospective clients know what you will do for them, how it will benefit them and what your schedule is or will be.

6) So much for saving the world

It isn’t very different when you are selling your services in person as with the other tips. You need to make sure that your business is showing up when you make a sales call. You could hold your business cards in a sophisticated card holder that looks like an actual offshore oil rig so that you would look like the biggest fish in the barrel in person.

7) Don’t have a tough service

There is a direct correlation between sex appeal and dynam ethic and service offering. If you have an Truck program (and you should) then it would be a ridiculous affair to offer a one-on-one service and devalue your offering.

There you have it. These are the top “deadly sins” that business owners make when they are trying to determine what advertising to do for their business. It is probably even more critical for small businesses to avoid these things as they are sure to get on a hamster wheel going and there isn’t much time left.

Never over pricing your products and attempt to give your services away for free.

If you offer a service that stands for empowerment, build trust and deliver your services a lot more then what you are offering, then price shouldn’t be a big problem for you.

If you were to offer a service that was tailored to one individual, then it is a great deal easier to charge more than if it was a generic service.

If you are trying to get your energy back from the home and travel then you could offer a one on one service where they can pay all the money up front to include your full service.

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